The 2024 Young Lions PR Competition - Hong Kong Edition is officially open for registration!

The annual competition selects a winning team of two to represent Hong Kong at the International Festival of Creativity, where they will compete against the best of the best at the Global Young Lions PR competition this June.

Held annually in Cannes, France, the Cannes Lions International Festival of Creativity has been home to the world's most prestigious advertising awards, celebrating creativity, effectiveness and innovation in the global advertising, marketing and communication industries since 1954.

The format of the Hong Kong Competition will follow that of the Global Young Lions Competition, where entrants will be asked to devise a PR campaign in response to the brief in 24 hours. The competition brief will be set in partnership with a local NGO to be revealed at the competition on 19 - 20 April 2024.

Eligibility Criteria

• Age 30 or under, born on or after 21 June 1993 working for PR agencies or specific in-house PR departments.
• Freelancers are also accepted.

Key dates

• Registration period: 18 March (Mon) – 17 April (Wed)
• Competition briefing via webinar: 19 April (Fri) @ 10am
• Proposal submission: 20 April (Sat) by 10am
• Proposal presentations and winners announcement: 20 April (Sat) @ 10am - 1pm

Fees

• PRHK Members, HK4As Members and Freelancers: HK$3,500 per team
• Non-Members: HK$5,000 per team

Don't miss out. Team up and register NOW!

For any inquiries, please contact connect@prhongkong.org