2025 Young Lions PR Competition – Hong Kong Edition

Registration for the 2025 Young Lions PR Competition - Hong Kong Edition is officially open!

Are you ready to showcase your PR skills on the global stage? This is your chance! Form a dynamic duo and represent Hong Kong at the prestigious International Festival of Creativity where you will not only get a chance to compete against the world's best at the Global Young Lions PR competition this June.

Held annually in the stunning city of Cannes, France, the Cannes Lions International Festival of Creativity has been the ultimate celebration of creativity, effectiveness, and innovation in advertising, marketing, and communication since 1954.

The Challenge Awaits! The Hong Kong Competition will follow the thrilling format of the Global Young Lions Competition. You'll have just 24 hours to craft an effective and engaging PR campaign in response to a communications challenge described in the brief that will be created in partnership with a local NGO and announced on Friday, 11 April.

Don't miss out on this incredible opportunity to make your mark in the world of PR! Register by Wednesday, 9 April to secure your spot.

Eligibility Criteria

• Based in Hong Kong
• Age 30 or under (born on or after 20 June 1994), working for PR and communications agencies or specific in-house PR departments
• Freelancers are also accepted
• Must be able to attend the global competition at the Cannes Lions International Festival of Creativity (16 - 20 June 2025)

Key dates

• Friday, 28 February – Registration opens
• Wednesday, 9 April – Registration deadline at 11:59pm
• Friday, 11 April – Competition briefing at 10am via webinar. Participating teams have 24 hours to respond to the brief.
• Saturday, 12 April –
• Teams submit proposal via email by 10am
• Presentation to judges in-person to proceed from 10:30am
• Winners announcement ~ 2pm
• Monday 16 to Friday 20 June 2025 – Winning team will represent Hong Kong at the Global PR Young Lions Competition in Cannes, France

Fees

• PRHK Members, HK4As Members and Freelancers: HK$3,500 per team
• Non-Members: HK$5,000 per team

For any inquiries, please contact connect@prhongkong.org