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With the next generation being the most digitally savvy, many grew up in the Internet era with smartphones and computers. Not only do they have a high demand for digital services, but they are also quick to research and check social media and online reviews before making up their minds about a brand or purchase decision.
This month, we will be speaking to Haymans Fung, Head of Marketing, Retail Banking Hong Kong and Head of Global Partnership Marketing, Standard Chartered Bank. Haymans will share exclusive insights into how PR practitioners should rethink the approach and platform in reaching the next generation of customers in the financial world and how to build trust with them.
